In Nova Scotia we are fortunate to never be far from the ocean, a river, a lake or a stream. The quality of these waters is important to the NSLC, its employees and business partners due to the direct connection to our industry. Water is the main ingredient in all products sold by the NSLC and our manufacturers rely on a ready supply of clean water to produce quality beer, wine and spirits.
In March 2010, the NSLC entered into a partnership with the Nova Scotia Salmon Association (NSSA) establishing an important environmental sponsorship aimed at improving water quality. Celebrating the importance of our local wetlands, lakes, streams, rivers and estuaries the NSLC Adopt-A-Stream program helps volunteer community groups across Nova Scotia protect and restore their local watersheds.
The NSLC, using the proceeds of its annual ECO Sale has made a five-year, $500,000 commitment to the NSLC Adopt-A-Stream program. The program will receive a minimum of $100,000 in annual funding from the partnership along with in-store promotion in all NSLC stores.
In 2011, a new NSLC Adopt-A-Stream website was launched increasing awareness of the work being done through the program. In addition, Global TV joined as media sponsor and a series of television commercials showcasing the NSLC Adopt-A-Stream program aired during April. The NSSA continues to oversee and operate the NSLC Adopt-A-Stream program and supports the work of more than 40 volunteer community river associations throughout Nova Scotia.
The NSLC takes pride in being a responsible corporate citizen and is proud of the NSLC Adopt-A-Stream program. Join in the celebration as we work together to make Nova Scotia an even better place to live.
Bret Mitchell NSLC President & CEO, Carl Pursell NSSA President
For more information on the NSLC Adopt-A-Stream program please visit: www.adoptastream.ca
Additional program information: