Feel Young Everyone felt young again during 2010’s Orientation Week (September 5 – 11) in three university towns in Nova Scotia. All customers in New Minas, Wolfville and Antigonish were requested to produce his/her ID in order to be served at NSLC stores. These communities surround Acadia University and St. Francis Xavier University and are the shopping areas for their respective student populations.
Formerly known as “frosh week”, this introductory period to campus life has historically included underage purchase attempts and multiple episodes of binge drinking. In addition, the campaign served to remind those of legal age that it is illegal to consume beverage alcohol under the age of 19 years in Nova Scotia.
It is the NSLC’s responsibility to make all efforts to eliminate the possibility of a minor making a purchase of beverage alcohol at any of its stores. Using a humourous approach in keeping the NSLC’s successful Social Responsibility programs, the materials show a variety of older customers trying to relive their youth by dressing and acting in a youthful manner. The idea is to show and older customer being please about being asked for ID and feeling young again.