Purpose, Vision and Culture Statement

We are on a journey of transformation from a place to simply buy something to a place to shop. We deliver a shopping experience that is second to none – one that elicits pride from Nova Scotians because it exceeds their expectations on every possible level. To help guide our employees on the journey we have developed a Purpose, Vision & Culture statement that goes far beyond our legislated requirements. It describes perfectly the type of retail business we hope to become.

Purpose

• Bringing a world of beverage enjoyment to Nova Scotia.

We aspire to this through our:

Vision

• To be recognized as a superb retailer, known for our business performance, customer focus and vibrant shopping experience, eliciting the pride and enthusiasm of Nova Scotians.

Living our Purpose and Vision entails a:

Culture

• Encouraging innovation and creativity
• Engaging employees in achieving success
• Driven by customer needs
• Demonstrating respect and dignity in all we do
• That makes it a fun place to work
• Advocating intelligent consumption