Cabbioke Reminds You to Plan Ahead At Chester Race Week Celebrations

Chester, August 16, 2017 – Sailors from as far afield as West Palm Beach, Florida, and London, England, to as close to home as Head of St. Margarets Bay and Bridgewater have converged on Chester this week for North America’s largest annual keel boat race week.

For more than 160 years, Chester has played host to an annual yacht race, with Chester Race Week weathering two World Wars and the Great Depression to become the largest annual keep boat race on the continent.

As more than 120 sail boats, their crews and visitors swell the village’s population, the Nova Scotia Liquor Corporation (NSLC) in partnership with MADD Canada would like to remind everyone about the importance of responsible consumption.

Of the estimated 150 recreational boating fatalities that occur in Canada each year, alcohol is a factor in about 40%, said Patricia Hynes-Coates, president of MADD Canada.

“Alcohol impairs one’s ability to operate any motorized vehicle, and boats are no exception,” said Hynes-Coates. “It affects judgement, motor skills, reaction times, and it accelerates hypothermia. We join with NSLC in reminding Canadians that boating while impaired can have tragic results. With planning and responsible choices, we can make our lakes and waterways safer for everyone.” 

Cabbioke by the NSLC will be in the community as a fun way to remind folks to end their celebrations on a great note.

“Chester Race Week is such a sociable event. It’s the perfect time for you to step up, grab a microphone and sing your heart out with our karaoke club on wheels,” said Beth Martin, manager of Corporate Social Responsibility at the NSLC.

In return, you’ll receive a taxi chit to a local cab company in the area, ensuring you and your friends get home safely.

The vibrant purple van will be at the Chester Yacht Club from 1-4 p.m. on Friday, August 18, at the Chester NSLC from 3:30-5:30 p.m. Saturday, August 19, and at the NSLC store in Hubbards from 7-9 p.m. that evening.

“As you enjoy the races and some great food and music, it’s very important that we promote the message that you can enjoy yourself responsibly – make sure you plan ahead to get home safely after celebrating with friends and family,” Martin said.

The NSLC’s commitment to corporate social responsibility includes the introduction of a new learning program for all employees that’s focused on responsible sales. It’s called Keep the Good Going and educates our employees to ensure beverage alcohol is sold responsibly. Last year, the NSLC asked for ID 1.72 million times and refused sale 12,450 times in an effort to deliver on our responsible retailing mandate.

About the NSLC

For over eighty years, the NSLC has been managing the safe and responsible sale of beverage alcohol in Nova Scotia, returning 100% of its profits to government to help fund key public services. As a true partner in our communities, the NSLC conducts its business with integrity and respect for the environment, while supporting the sale of more than $190 million in locally-produced products every year. For more information about the NSLC, please visit our website at myNSLC.com.

For more information please contact:

Jennifer Gray

Nova Scotia Liquor Corporation

Jennifer.Gray@myNSLC.com

O: (902) 450-5966

M: (902) 483-0061