Beaujolais Nouveau Day is November 17th

 Beaujolais Nouveau 2016

For Immediate Release

Halifax, N.S.: November 17, 2016 is an important day in the world of winemaking. That’s when the new Beaujolais Nouveau wines will be available for sale around the world. Fresh, lively and fruit-forward, their arrival is about the celebration and excitement of what this years’ vintage has to offer. Beaujolais Nouveau is an early indicator of the quality of the year’s regional wine harvest.

“Beaujolais Nouveau is a celebration of wine that is meant to be enjoyed right away” explains the NSLC’s Dave Pieroway, Sommelier and Customer Experience Manager at The Port store. “The hot summer in the later part of the vintage is responsible for the ripe, juicy, fruitiness that can be expected from this year’s Beaujolais Nouveau,” says Mr. Pieroway. “This wine has something for everyone. Its ripe, fruity, fresh taste makes it easy to share and enjoy with a variety of dishes, including pizza or charcuterie.”

Beaujolais Nouveau is the world’s most popular first wine, and is produced in the Beaujolais region of France where one third of the grapes grown, by 4,000 vineyards, is sold as Beaujolais Nouveau. The grapes are hand-picked by law, and fermented for only a few weeks using a special process that uses carbon dioxide, rather than crushing, to release the grape juice. The resulting wine is bottled just six to eight weeks after harvest and tends to be fresh, fruity, and low in tannins. In keeping with an annual tradition that dates back more than 60 years, Beaujolais Nouveau is always released just after midnight on the third Thursday of November.

This year the NSLC will feature three Beaujolais Nouveau wines for sale in select stores: Mommessin Beaujolais Nouveau ($15.99), Georges Duboeuf Beaujolais Nouveau ($17.99) and Joseph Drouhin Beaujolais Villages Nouveau ($18.99). The NSLC is celebrating Beaujolais Nouveau Day with tastings of all three vintages in forty locations across the province, event details can be found at

Nova Scotians can celebrate Beaujolais Nouveau Day and pick up a bottle of either the Mommessin or Geroges Duboeuf at forty NSLC stores across the province; the Drouhin Beaujolais Villages Nouveau will be available in twenty-six NSLC stores. Ask at your local store about availability: If a store doesn’t have the wine in stock, they can quickly order it in from a store that does.


For more information, contact:
Heather Casavechia
Digital Communications Specialist, NSLC
(902) 450-5974