NSLC and Budweiser Bring “Good Sport” to Halifax Metro Centre

The NSLC, Halifax Metro Centre and Labatt are inviting designated drivers to “take one for the team” as the Budweiser Good Sport program kickstarts tonight at the Halifax Mooseheads game. By taking the Good Sport pledge to become a designated driver, fans can walk away with a free soft drink at the game and any event hosted by the Halifax Metro Centre.

“The Budweiser Good Sport program helps us create an environment where smart choices are not only encouraged, but rewarded,” said Bret Mitchell, President and CEO, NSLC. “We see this as a great opportunity to educate the community while still contributing to the enjoyment and excitement the Metro Centre is known for.”

Participation begins by agreeing not to drink alcohol during the event and to provide a safe drive home for companions. After that, the individual can enjoy a free drink with each and every return to the Metro Centre. Registration is fast and easy, and can be completed at the Budweiser Good Sport booth at the Metro Centre Sports Bar.

“We are proud to partner with the NSLC and Halifax Metro Centre to bring this program to Nova Scotia,” said Wade Keller, Corporate Affairs-Atlantic, Labatt Breweries of Canada. “This is one of the first times it’s been launched at a facility this size, so this is a real ground-breaker for the region. We’re thrilled to give Nova Scotians yet another reason to act responsibly, and thank the NSLC and the Halifax Metro Centre for their participation in this important program.”

"The Halifax Metro Centre hosts thousands of patrons a year and we recognize the important role we play in ensuring visitors to our facility have a safe, enjoyable experience," said Trade Centre Limited president and CEO Scott Ferguson. "We’re proud to support a program that we believe will have a positive impact on our community."

For more information please contact:

Mike Maloney

Nova Scotia Liquor Corporation

Ph: 902-450-5920
mike.maloney@myNSLC.com

Erin Esiyok-Prime
Trade Centre Limited
Ph: 902-421-1302 x2791
erin@tclns.com

Wade Keller
Labatt Canada
Ph: 902-453-3761
Wade.Keller@Labatt.com

 

About the NSLC

For over 80 years, the NSLC has been managing the safe and responsible sale of beverage alcohol in Nova Scotia, returning 100% of its profits to government to help fund key public services. As a true partner in our communities, the NSLC conducts its business with integrity and respect for the environment while supporting the sale of over $30 million in local products every year. For more information on the NSLC, please visit www.myNSLC.com.

About the Halifax Metro Centre

The Halifax Metro Centre is celebrating 35 years of attracting and hosting concerts, sporting and special events. Over the course of its history, it has drawn more than 15 million visitors and hosted over 5,000 events.