Vision, Values & Service Standards

Our Vision | Who we aspire to be

To be a shopper-centric retailer, employer of choice, responsible steward, and industry partner investing in the future of Nova Scotia.

We learn and share what we know.

We take care of ourselves, each other, and our community.

We celebrate and contribute to the good we do.

We make a positive impact and create meaningful connections.

We ensure everyone’s safety is a top priority.

We create meaningful relationships with all our shoppers.

We welcome and respect everyone to create belonging.

We mind the details to keep everything running smoothly.

We keep our purpose at the centre of our business.